Contemporary art curator. Student. Book addict. Art lover. Geek. Dreamer. Curious about everything. Check out my website http://thecuriouscurator.com/
What to take from this book: build an online presence so people can find you, engage with your audience, create interesting content, share it for free, and you too could create a World Wide Rave. If you want some inspiration, google "viral marketing success stories" or something of the sort, and check out some of the results.
There. Now you don't have to read this book.